is a New York based luxury contemporary womenswear brand that aims to empower women through attire and seeks to create “NEW YOUTHFUL & WILD CLASSICS," by combining past and present elements.
CHAEnewyork was founded by Chae Yoo, the creative director, founder and graduate of Parsons the New School for Design. Born in South Korea, she spent her adolescence in the states until she decided to move to New York for her education and began her career working at brands such as Alexander Wang, Michael Kors collection, Sally Lapointe, and Lie Sang Bong.
In 2017, Chae and her brand were selected as the Golden Award Winner by A’design Award & Competition in Italy and selected as one of the innovative Korean Global Fashion Designers by renowned Korean Media, Chosen. In 2018, Chae was ranked among the top 10 designers who competed in the apparel design awards hosted by the A’Design award & Competition and DAC in the last 9 years.
CHAEnewyork has showcased its collections in Milan at the MOOD-Museum of Outstanding Design, New York Fashion Week and Vancouver Fashion Week. The brand continues to present its seasonal collections on global stages while utilizing New York as its home base.